The fiber that moves Goiás
360º overhaul of online and offline presence: multiplatform social media management, recurring audiovisual production, high-performance paid traffic campaigns for Cotton Day, annual management report, and sector event communication and activation for gatherings like Cotton Day and the Cotton Workshop.
- Social Media Management
- Recurring Audiovisual Production
- Management Editorial Design
- Sector Event Communication
AGOPA champions and advances cotton farming in the state of Goiás. The core challenge was establishing integrated, daily, two-way communication channels with Goiás farmers: bridging the institution with growers, cooperatives, and cotton gins; disseminating complex regulatory breakthroughs (such as ABR-UBA certifications) and technological milestones (such as ISO/IEC 17025 accreditation for HVI grading labs); and attracting qualified attendance to flagship events (like Cotton Day 2026) while preserving technical rigor and institutional authority.
- Connecting the institution with growers, processing mills, and cooperatives across Goiás.
- Promoting ABR-UBA certifications and ISO/IEC 17025 accreditation for HVI testing laboratories.
- Driving scalable attendance for Cotton Day through targeted paid traffic intelligence.
Combining human, direct connection with digital data intelligence, Agencis restructured the entity's entire online and offline communication:
Multiplatform Strategic Social Media Management
Continuous management and high-caliber content creation for Instagram, Facebook, LinkedIn, YouTube, and Flickr. Art direction and copywriting for technical carousels and short-form video (Reels/Stories) blending agronomic precision with engaging human tone.
- Instagram, LinkedIn & YouTube
- Technical Agronomic Carousels
- Short-form Reels & Stories
- On-field Audiovisual Coverage
Performance Campaigns (Paid Traffic)
Execution of a Unified Paid Traffic Plan built for event registrations, brand awareness, and qualified engagement for Cotton Day. Deployment of custom retargeting, agro-segmented creatives, and WhatsApp Business integration.
- Cotton Day Campaign
- Grower-Specific Segmentation
- Retargeting & WhatsApp Leads
- 477k Total Impressions
Editorial Design of Annual Management Report
Graphic planning, editorial writing, and layout of the association's institutional report. Infographic breakdown of regional export figures, domestic textile consumption, and HVI lab milestones.
- Annual Institutional Report
- Goiás Export Infographics
- Technical Lab Reporting
- Premium Editorial Layout
Sector Event Communication & Activation (Workshop & Cotton Day)
Development of field signage, credentialing, promotional materials, and official participation certificates for growers and technicians, plus technical setup of digital registration flows and forms — covering the Annual Cotton Day Gatherings (21st, 22nd, and 23rd editions) and AGOPA's 1st and 2nd Cotton Workshop.
- 21st–23rd Cotton Day Editions
- 1st & 2nd Cotton Workshop
- Field Signage & Credentialing
- Digital Registration Forms
477,552 impressions, 107,699 unique users reached, 3,632 clicks, and 384 completed registrations for Cotton Day, alongside a unified brand voice across all institutional touchpoints.
Consolidated Performance Figures
477,552 impressions, 107,699 reach, and 384 on-site completed registrations during the June 1 – July 22, 2026 flight.
Unified Voice
High-performance aesthetic standardization and cohesive corporate voice across all of the Goiás association's touchpoints.
Uniting field-level closeness and human connection with cutting-edge data intelligence and digital performance.
Agencis & AGOPA